abstemious

Eating and drinking in moderation.
Sparingly used or consumed: abstemious meals.

Usage:
My 100-year old aunt attributes her longevity to abstemious habits

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The Economist Style Guide

An interesting guide to the usage of English. The book advises you to never use a long word, when a short one can do. It it is possible to cut out a word, always cut it out. Never use the passive when you can use the active.

I shall quote from the book often. To start with:

Affinity: It can exist between or with things, but never to or for them.
Convince: Don’t convince people to do something. In that context the word you want to use is persuade.

Soshkele

A Shoshkele (pronounced Shosh-KEY-lee) is a proprietary type of floating ad developed by United Virtualities. Named after the company founder’s daughter, the Shoshkele has won several industry awards and is sometimes used generically to mean a floating ad. Like other sophisticated versions of the floating ad, a Shoshkele can come in any shape or size and include sound, animation, and interactive components